Yuri Suzuki named as partner at Pentagram
Propela Client, Yuri Suzuki has joined one of the world’s most prestigious graphic design firms, Pentagram.
He will be working with other Pentagram partners in London on branding and other types of projects as well as continuing to pursue his own practice as a designer.
Suzuki established his eponymous design studio in 2010, where he pursued various art projects while also working with prominent companies such as Audi, Swarovski, Google, and Disney Research to create sound experiences and installations. He has presented work at the V&A Museum, Design Museum London, and Tate Britain. His DIY musical instrument Ototo, which lets users play music using any object that conducts electricity, is now in the Museum of Modern Art’s permanent collection. He is part of Fast Company‘s Most Creative People community.
“We see Yuri as a pure inventor/designer,” graphic designer and Pentagram partner Paula Scher, who helped select him as a partner, tells Fast Company via email. “Though his work is sound-based, it is about ideas as much as music, and the result may be equally visually exciting.”
Still, he’s an unusual choice for a graphic design firm. “I was quite surprised in the beginning that Pentagram approached me to join as a partner,” Suzuki says. “But Pentagram wants to investigate the field of sound and interactive design. In a way, I think it’s a perfect match.”
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