oOBAH BUTLER

Oobah Butler is wired differently. He dives headfirst into projects that most wouldn't dare touch, and yet, emerges with critical acclaim and praise that defy expectations.

In October 2023, Oobah Butler fearlessly challenged Amazon, spotlighting their prioritisation of profit over people, and calling out their practices of tax evasion, inhumane labour conditions, and a lack of safeguards for children. Weighty topics that were shared through the lens of humour, while still packing a punch. The story went viral around the world, and reached an audience 2.6 billion in only 5 days.

Oobah Butler is a master at exceeding expectations and demonstrating the power of innovative thinking. He first cooked up London's top-rated restaurant on Tripadvisor with just a shed, rocked Paris Fashion Week with a knock-off Armani brand 'Georgio Peviani', and even ventured into app-making, offering folks a chance to find a better version of themselves. These documentaries have amassed 250 million views online and counting. Watch them now on VICE.

His humour and approachable style have also earned him the Best Male Personality Award as the co-host of MTV's Catfish UK. He has been a part of the program for 3 years, igniting conversations on Twitter with every episode in both the US and UK.

His next documentary will explore his fractious journey to become a #1 bestselling author on both the LA Times and USA TODAY lists with "How To Bullsh*t Your Way To Number 1." This achievement further cements his status as a trailblazer in finding gaps in our system. The documentary is set to be released in 2024/2025.

If you want to see his knack for stirring things up and pushing boundaries, watch the trailer for The Great Amazon Heist:

Oobah’s achievements & Awards

• 2019 Webby Award for Best Use of Video (using an AI to write his acceptance speech)

• Content Creator of the Year 2018 - The Drum Online Media Awards (which he sent a Norwegian stand-in to accept, and nobody realised)

• Video Project of the Year 2018 - British Media Awards

• Best Content Idea (Digital) 2018 - British Society of Magazine Editors

• Nominated for Host of the Year 2022

• His book, How to Bullsh*t Your Way To Number 1, reached no. 1 in the US book chart (Humor) in USA TODAY and no. 8 on the Los Angeles Times in 2019.
  

Oobah has turned ‘making something out of nothing’ into a precise art and science, here is a summary of the projects that went viral: 

• Turned a shed (his home at the time) into TripAdvisor’s top-rated restaurant in London, despite having never served a dish (100 million views).

• The book “How to Bullsh*t Your Way To Number 1” went to No.1 in the L.A Times.

• 7,000 people signed up to oobah.com, a platform to find your doppelganger, and the series for VICE Media (13 million views)

• Gate crashed Paris Fashion Week as an Italian fashion designer, and became an overnight A-lister with the market-stall clothing label called Georgio Peviani (5.3 million views)

• Broke ancient British laws in front of Police (29 million views)

• Sent a fake team to a UK quiz show.

• Sent a doppelganger to be interviewed by international TV channels and to accept awards (3.7 millions views)

• He successfully achieved the feat of making Amazon drivers' urine reach the number 1 position on Amazon retail platform.

Selected Press links: Independent, Wired, Global coverage, Forbes, Good Morning Britain, VICE