Alexandra Daisy Ginsberg Propela.jpg


Future of technology, applications of technology, futures, ‘better’ design, design for change, storytelling, innovation, creativity, synthetic biology, conservation, materials, environment

Dr Alexandra Daisy Ginsberg was named "One to Watch" by the the Financial Times and voted a Future 50 by Icon Magazine. The Cambridge University and Royal College of Art graduate works across disciplines and media to  explore how human values shape design, culture, science, technology and nature.

Her art practice examines why we make things, what those things are, and their relationship with us and the world. This is encapsulated in her PhD from the Royal College of Art London where she interrogated how powerful dreams of “Better” futures help shape the products and services that are created by societies. She was selected by Alice Rawsthorn and Paola Antonelli for Domus Magazine as one of the Top 20 Designers who will influence design in the next decade.

Daisy creates a bridge between the work of cutting edge science and technology and the public via captivating scenario building and storytelling. In particular, she has become instrumental in the field of synthetic biology and has spent over 10 years researching the design of living matter working with scientists, engineers, historians and global institutions.

Projects on the horizon for 2019 include the wilding of planet Mars, the ‘search for the sublime’ through resurrecting the scent of extinct flowers in collaboration with leading biotech startup Ginkgo Bioworks, and using data from  the artificial intelligence company DeepMind to digitally bring back a Northern White Rhinoceros, the subspecies whose last male died in 2018.

Selected Press links: Forbes, BBC , Dezeen, New Scientist, Moma, WIRED

Design Indaba, South Africa

The Conference, Malmo

Biobricks foundation

MoMA, New York